William & Son have a particular and definitively British take on the finest things in life. Founded in 1999 by William Asprey, a seventh generation member of the Asprey family, the company has grown to become Mayfair’s go-to luxury destination for Town & Country living.


The British shooting tradition has always been part of William Asprey’s life and one of his biggest passions. The desire to pass on his knowledge and love for the sport was one of the key driver to set up William & Son.


Since then, the company has built a strong reputation in the industry, known for their outstanding bespoke shotguns, handmade of the finest materials.  Over the years, William Asprey has built a team of the country’s most experienced and skilled craftsmen and field experts able to advise on any requests.


The country clothing range, designed in-house and produced in William & Son’s own factories based in the UK, ensures impeccable outfitting required for the season. The emphasis is on trusted, traditional clothing choices, tested by the experienced shooter, and promising practicality, protection and comfort. A shooting outfit from William & Son is a definitive statement of taste and quality in the field.